Customer Understanding

Better understand customers and their behaviour

Use both online and real-world data to get a 360 degree view of who your customers are, what they want and when, where they are from and how they interact with staff.

Beonic Technologies' proximity technologies help you understand where customers go, what they interact with, what their return frequency is, and how much they generally spend. Analyse their preferences, buying behaviours and what they are thinking about your brand. Use these powerful insights to contextually communicate with your customers, integrating their physical and digital worlds, building stronger relationships and improving their experience. Build loyal customers and grow your customer base by using these insights to identify behavioural drivers and predict demand.

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Passer-by Traffic

Understand the number of passers-by in comparison to those coming in and determine peak business hours.

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Demographic Profiling

Understand the age and gender of customers.

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Customer Insights

Quantify store visits, how often customers return and in-store dwell time to understand the impact of promotions, advertising and display changes.

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Loyalty Analytics

Detect first time visitors versus repeat customers as well as average visit duration and spend. Identify what drives repeat visits.

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Heat Mapping

Understand customer journeys by analysing dwell times and frequency.

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Transaction Values

Increase average transaction values by positioning promotional items in popular zones for maximum exposure and targeting individualised shopping preferences.

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Product Abandonment

Remove barriers such as long queues to reduce product abandonment and improve experiences.

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Mobile Marketing Effectiveness

Understand the effectiveness of different marketing campaigns and promotions.

Relevant Products

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Proximity Insight

Provide businesses and their customers with the only 360-degree, comprehensive and simple-to-use mobile app using the latest in beacon and GPS technology coupled with the ultimate micro-location marketing and business analytics platform.

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Wi-Fi Insight

Detect the presence of visitors via their mobile devices – both connected and unconnected – and understand their behaviour.

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SweetSpot

Combine loyalty, content management, customer relationship management, shopping carts, mobile payment gateway, direct marketing, sales promotions, branding and payment with a sophisticated but simple-to-use mobile wallet app.

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Video Insight

Translate video footage into meaningful business data using digital CCTV cameras placed at strategic locations and identify the demographic breakdown of customers based on gender and age group to gain insights for improved decision-making.

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