Data-driven solutions for actionable insights

A leader in consumer insights, Beonic Technologies improves business operations and performance using data-driven solutions. Our cohesive yet diverse ecosystem helps businesses understand customer behaviour, increase customer traffic, improve customer engagement, integrate physical and digital experiences and grow conversions.

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A technology enabler, Beonic Technologies provides solutions for businesses in the following sectors: retail, supermarket, FMCG, shopping centres, public facilities, sports events / stadiums, airports, casinos.

The Beonic suite of products includes:

Traffic Insight

Understand your total number of customer visits and how many of those visits result in a purchase, and determine traffic changes based on weather, marketing, seasons and days of the week.

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Video Insight

Translate video footage into meaningful business data using digital CCTV cameras placed at strategic locations and identify the demographic breakdown of customers based on gender and age group to gain insights for improved decision-making.

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Shopper Insight

Gain valuable insight into product testing, pack design, store layout, product merchandising, pricing and point of sale using virtual reality technology.

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Wi-Fi Insight

Detect the presence of visitors via their mobile devices – both connected and unconnected – and understand their behaviour.

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Workforce Insight

Manage mobile workforces, reduce administration costs and increase productivity using a real-time proximity-based cloud service and mobile app to give businesses a competitive edge.

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Proximity Insight

Provide businesses and their customers with the only 360-degree, comprehensive and simple-to-use mobile app using the latest in beacon and GPS technology coupled with the ultimate micro-location marketing and business analytics platform.

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Introducing SweetSpot

Combine loyalty, content management, customer relationship management, shopping carts, mobile payment gateway, direct marketing, sales promotions, branding and payment with a sophisticated but simple-to-use mobile wallet app.

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Path to Purchase

1. Get them in

Increase footfall by understanding what draws customers in:

  • Analyse passerby traffic
  • Understand effectiveness of: shop layout, marketing, merchandising
2. Count them >

2. Count them

Accurately count traffic to drive sales:

  • Know how many walked in and when they walked in
  • Understand how many bought
  • Analyse shopper-staff ratios
3. Understand them>

3. Understand them

Better understand customers and their behaviour in-store:

  • Know the gender, age, preferences, shopping patterns of customers
  • Understand whether they are new/returning, where they are from, how they interacted with the merchandise, where they dwelt and how they got there (snail trails)
  • Analyse staff interactions and effectiveness of targeted messages
4. Convert them >

4. Convert them

Increase conversions by improving customer experience:

  • Improve customer experience with personalised targeted offers
  • Understand how merchandising affects conversions
  • Analyse shopper-staff ratios
5. Keep them >

5. Keep them

Gain loyal customers and keep bringing them back:

  • Improve customer experience
  • Analyse staff productivity
  • Understand behaviour drivers
  • Understand returning vs new customers