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10 things SweetSpot can do for your brand

BY Moti Mimeran / 14 Apr 2016 / No Comments

Finding the SweetSpot is about finding the place where people, purse and product come together – the zero moment of truth.

Ask any CMO the greatest three challenges they face, and they will likely say:

  • How to reach customers in a meaningful way.
  • How to measure, report, learn and improve.
  • How to understand customer wants and needs across different segments.

The SweetSpot app addresses these challenges and helps brands by delivering the right message to the right consumer at a time that is relevant to them.

SweetSpot benefits to your brand include:

  1. Find a route to customers: Find a mobile route to customers by building a long-term, meaningful communication with them using relevant content, precise targeting, personalised messaging and pertinent rewards. Reach customers directly, understand their profiles, and also know who went ahead and purchased.
  2. Increase engagement: 73 percent of consumers acknowledged they are more likely to buy in-store when they receive beacon-triggered content and offers.
  3. Drive consumers to products on the shelf: Help consumers find specific products instead of wandering around aimlessly – time is valuable and customer service and assistance is valued.
  4. Raise awareness about well-known brands: Highlight added value product information and reviews online so consumers have access to everything they need right at the moment of truth.
  5. Sophisticated analytics to understand your consumers: Understand consumer behaviour by analysing foot traffic and tracking conversions.
  6. Sophisticated but simple-to-use back end: Set up and manage promotions using a simple back end solution. Deals can be easily updated and customers kept up to date with relevant information such as loyalty card balances.
  7. Closed loop redemption: Clearly and directly measure the outcome and effectiveness of a campaign. If you can’t redeem an offer, it can’t be measured. SweetSpot shows you who received your message, who opened it, who interacted with it and then who redeemed it.
  8. Understand consumers at the moment of product engagement: Understand customer behaviour right when they engage with your product – clearly define the path to purchase.
  9. Breed loyalty: Put loyalty mechanisms in place for brands by enabling customers to collect points for purchasing your product across multiple retailers and earn rewards.
  10. Develop long-term relationships: Develop loyalty and meaningful relationships by giving users what they want when they want it. SweetSpot identifies otherwise anonymous customers and engages with them on their mobile. And you get to control what you tell them and when.

 

 

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