Ebooks

Mind the Gap eBook

BY Samantha Mimeran / 29 Apr 2016 / No Comments

How do retailers take today's savvy consumer and get her from her mobile to their store? How do retailers build a bridge between mobile and store?

The true value of loyalty eBook

BY Samantha Mimeran / 21 Jun 2016 / No Comments

Deploying a retail customer loyalty strategy is much more than just offering a discount or coupon. A good loyalty program is the connection between a consumer experience and the customer journey.

Retail Marketing eBook

BY Ken Warmington / 15 Aug 2016 / No Comments

This eBook aims to demonstrate an easy-to-use and more objective model that allows retailers to better understand and evaluate marketing. It also aims to identify operational processes that may hinder sales