Featured resources

Featured

Deploying a retail customer loyalty strategy is much more than just offering a discount or coupon. A good loyalty program is the connection between a consumer experience and the customer journey.

Millions are spent annually on "getting people in the door" without an accurate method of evaluation. Traffic Insight gives retailers a better understanding of their marketing and identifies operational processes that may hinder sales.

Creating consumer-centric shopping experiences enables retailers to remain competitive in this ever-changing landscape.

Despite the growth of ecommerce and online shopping over the past decade, customer loyalty is still built in-store, according to a new iModerate research report.

Blog

What are the benefits of people counting?

Reliable, accurate people counting metrics are a superior measure of management’s ability to drive people in-store and staff’s ability to convert them to customers. People counting technology helps you uncover actionable insights on customer behaviour that will help you understand your busiest times and align your staff accordingly.

How to turn visitors into customers

Sales conversion is your best measure of your staff’s ability to turn visitors into customers. If a retailer launches a major marketing campaign without understanding other influencing factors, the campaign may appear to be a total failure. Without the staff to take advantage of the increased traffic generated by marketing, the effect may not even register in sales results. Sales conversion and roster data are critical to reveal what the real situation is at store level.

What will increase sales in-store?

By looking at the beginning of the sales process rather than at the end, we are able to see more accurately the factors that are affecting the final sales outcome.

eBooks

Retail Marketing eBook

This eBook aims to demonstrate an easy-to-use and more objective model that allows retailers to better understand and evaluate marketing. It also aims to identify operational processes that may hinder sales

The true value of loyalty eBook

Deploying a retail customer loyalty strategy is much more than just offering a discount or coupon. A good loyalty program is the connection between a consumer experience and the customer journey.

Mind the Gap eBook

How do retailers take today's savvy consumer and get her from her mobile to their store? How do retailers build a bridge between mobile and store?

White Papers

White Paper 1

Webinars

Smart Store: Smart Data Transformed Into Actionable Insights

Advanced real-time retail analytics is the future of retail,” Tristan Boyd (Director of Analytics at Beonic Technologies) shares the learnings from a recently commissioned study conducted by Fonterra NZ the world’s largest dairy brand by partnering with Bread talk one of Asia’s largest bakery retail chains, to measure & understand how store performance & customer experience are intrinsically linked & how these data streams can be transformed into actionable business insights to drive revenue and optimize store operations.

Video

Shopper Insight

Find out how Shopper Insight can help businesses gain valuable insight into product testing, pack design, store layout, product merchandising, pricing and point of sale.

Video Insight

Find out how Video Insight translates video footage into meaningful business data here.

Wi-Fi Insight

Find out how Wi-Fi Insight drives customer engagement and helps understand customers better.