SweetSpot Wallet

Targeted Mobile Marketing

SweetSpot Wallet enables communication with the customer at the zero moment of truth
– the ‘sweetspot’ where people, purse and product come together. Using a large BLE
(Bluetooth Low Energy) network, SweetSpot communicates with users, enabling a true mobile wallet – not limited to payment only.

Delivered as PaaS (Platform as a Service) with little to no cost of ownership, SweetSpot reduces the retailer’s risk and cost
– turning cost centres into profit centres.

SweetSpot Wallet combines loyalty, content management, customer relationship management, virtual in-app shopping mall, online commerce, shopping cart, mobile payment gateway, direct marketing, digital stamp cards, event ticketing, beacon management platform and big data analytics and into one comprehensive and simple-to-use mobile app.

SweetSpot meets the demands of the new hyper-connected consumer base that expects rich interactive experiences with a personal touch. It does this by providing today’s retailers, consumer foodservice operators and brands with an effective and robust mobile strategy – out of the box and ready to deploy immediately. With minimum cost. This mobile strategy encompasses both internet-based mobile purchases (in-app) as well as in-store purchases – critical for businesses across a number of different categories. There are important benefits to be had for consumer-facing businesses that make a mobile investment and get it right, enabling them to tailor offers based on preferences, gender, geolocation, time of day, purchase history, hyper-location, loyalty, transaction spend, dwell time and even weather.

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Loyalty

  • Merchant-specific loyalty program
  • Holistic integration with CMS, CRM, shopping cart and payment gateway
  • Capture offline and online transactions and allocate loyalty rewards – never let “paying with cash” get in the way of accruing points or collecting data again!
  • Supports integration with
    – 3rd party loyalty programs
    – Point of Sale systems
    – Physical loyalty cards
  • Complete reporting and analytics back end support
  • No cost of ownership – cloud-hosted system
  • Loyalty points mobile marketplace
  • Integrated with native, lean ERP products and services catalogue
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Content Management System

  • Sophisticated CMS for beacon platform
  • Holistic integration with loyalty, shopping cart, payment gateway and CRM
  • Simple and easy-to-use wizards to create:
    – Coupon / Vouchers
    – Event Tickets
    – Digital Stamp Cards
  • Wide range of campaign configurations, rules and conditions
  • Supports granular level of segmentation – NO SPAM
  • Complete reporting and analytics back end support
  • Integrated with native, lean ERP products and services catalogue
  • Supports integration with
    – 3rd party loyalty programs
    – Point of Sale systems
    – Wide range of beacon manufacturers
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Coupons / Vouchers (Direct Marketing)

  • Simple and easy-to-use wizard
  • Supports rich content media (videos, images and URL)
  • Beacon and GPS-triggered
  • Sophisticated beacon proximity-based triggering of coupons and vouchers
  • Wide range of campaign configurations, rules and conditions including:
    – Dayparting
    – Number of returning visits in a pre-set time
    – Temperature
    – Behaviour dwell
    – Purchase history
    – Loyalty history
  • Supports granular level of segmentation
  • Online and offline coupon and voucher redemption using credit cards, loyalty points and offline payment
  • Complete reporting and analytics back end support
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Digital Stamp Cards

  • Simple and easy-to-use wizard
  • Supports rich content media (videos, images and URL)
  • Beacon and GPS-triggered
  • Sophisticated beacon proximity-based triggering of Digital Stamp Card
  • Card digitally stamped either through:
    – SweetSpot’s offline loyalty system OR
    – Unique barcode / QR code that customers scan at Point of Sale OR
    – Integration with Point of Sale
  • Complete reporting and analytics back end support
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Event Ticketing

  • Simple and easy-to-use wizard
  • Supports rich content media (videos, images and URL)
  • Beacon and GPS-triggered
  • Sophisticated beacon proximity-based triggering of Event Tickets
  • Online and offline event ticket redemption
  • Complete reporting and analytics back end support
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Customer Relationship Management

  • Sophisticated CRM functionality
  • Holistic integration with loyalty, shopping cart and CMS
  • Manage users engagement and preferences
  • User-specific rules and conditions
  • Supports granular level of segmentation – NO SPAM
  • Complete reporting and analytics back end support
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Virtual in-app shopping mall

  • Virtual shopping mall displaying all advertisers that have deals in the app
  • Each advertiser has its own ‘storefront’ in the virtual shopping mall that includes:
    – Customised, designed screen with advertiser’s logo, cover picture, more information about the advertiser and its social media links
    – Advertiser’s deals currently available in the app
    – Store locator including all physical store addresses, opening hours, phone number and email, as well as a map how to get there. Stores are listed from nearest to furthest.
    – Loyalty data (user loyalty number and points accrued)
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Shopping Cart

  • Sophisticated mobile shopping cart
  • Holistic integration with native loyalty system, payment gateway, CRM, CMS
  • Modular payment gateway mechanism – supports both 3rd party and retailer facility
  • Multiple campaign options
  • Campaign specific rules and conditions
  • Supports granular level of segmentation
  • Integrated with native, lean ERP products and services catalogue
  • Integrated with native, lean ERP products and services catalogue
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Mobile Payment Gateway

  • Support large number of PCI-compliant payment gateways
  • Capable of integrating a merchant’s existing commercial agreements with its preferred clearance bank provider
  • Users are able to load multiple payment cards in a secure app wallet for ease of use
  • Supports a one-click purchase (subject to PCI-compliant payment processor used)
  • Supports PayPal, Apple Pay and Google Pay
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Beacon Management Platform

  • In-house developed platform
  • Manage and categorise multiple beacons using groups (or tags)
  • Align beacons with store and location owners
  • Remotely manage beacon fleet with real-time health checks (includes battery life, temperature, signal strength)
  • Supports iBeacon and Eddystone
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Big Data Analytics

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Your own branded app – white label

Want everything that SweetSpot Wallet offers but as your
own branded app? At no extra charge*? No problem.

We offer customers the chance to have their own branded app – all the deals,
loyalty, direct marketing, shopping cart, payment – everything a mobile wallet app
should be.

The white label app comes with white label web portals and real-time analytics, as
well as a content management system and customer relationship management.
Find Out More

*terms and conditions apply

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Want to know more?

Download the SweetSpot Brochure to learn more about this Beonic Technologies solution or contact us today to schedule a demo.

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