How JLL Utilised Beonic’s SMS Campaign and Marketing Tools To Streamline Parking Management
Jones Lang LaSalle (JLL) is a global leader in real estate services, operating across over 80 countries. With a deep commitment to delivering exceptional services in property management, JLL manages a wide portfolio of retail, office, and residential properties worldwide.
At Nundah Village Shopping Centre in Brisbane, one of the properties under JLL’s management, a recurring issue involving staff parking was impacting operational efficiency. A vibrant community hub in Brisbane, Nundah Village features a mix of specialty retailers and services. Each retailer was allowed one designated parking spot for their staff, and to avoid penalties, a parking permit had to be renewed weekly. Unfortunately, many retailers often forgot to renew their permits on time, leading to fines and unnecessary inconvenience.
The Challenge
The challenge stemmed from the retailers’ staff consistently missing their weekly parking permit renewals. The car park management system required each retailer to submit a renewal request every week for their designated staff parking. Failing to do so resulted in parking fines for exceeding the parking time limit, creating frustration among retailers and disrupting day-to-day operations.
JLL needed a reliable and efficient method to reduce these issues by ensuring that retailers would receive timely reminders to renew their parking permits. The solution needed to be automated, scalable, and easy to manage to ensure seamless integration with the centre's operations.
An additional challenge was finding an integrated marketing communication tool that could streamline messaging without overwhelming the retailers or the management team. By focusing on SMS campaign technology, JLL aimed to address this issue while maintaining strong communication with tenants.
The Solution
To tackle the issue, JLL partnered with Beonic to implement a simple yet effective solution utilizing SMS campaigns and integrated marketing communication tools. Together, Lisa Pearce, IRAPT Portfolio Centre Manager at JLL, and Ann McCartney, Beonic’s Lead Data Strategist, collaborated to design and schedule an automated weekly SMS campaign. The campaign was tailored to ensure that retailers received a reminder message every week, prompting them to renew their parking permits on time.
The content of the SMS was kept straightforward and relevant to ensure clarity and prompt action. A sample message included:
“Dear Retailers,
This is your weekly reminder that each tenancy has 1 designated staff parking.
Only 1 staff per tenancy may park onsite, additional staff must park off site.”
The SMS campaign was seamlessly integrated with the centre’s existing processes, ensuring that retailers consistently complied with the parking regulations and ultimately minimizing the number of fines incurred by staff.
The Results
Retailers at Nundah Village Shopping Centre quickly adapted to the new automated reminder system, leading to a significant decrease in parking fines and smoother operations. The streamlined process improved compliance with parking rules, ensuring that retailers submitted their parking permit renewals on time.
Moreover, Beonic’s integrated marketing communication tools empowered the JLL team to manage these reminders effortlessly, freeing up valuable time for other essential tasks. The automation eliminated the need for manual intervention, reducing the likelihood of human error and improving operational efficiency across the centre.
The positive outcome demonstrated that automated SMS campaigns can not only resolve immediate issues but also enhance tenant satisfaction by providing consistent and timely communication.
To learn more about Beonic’s integrated marketing communication tools, visit our Platform page or request a demo today.
